HP Survey October-November 2011

Tell us what you think:

Where do you live? rural suburban urban

Own, or rent? own rent
Type of residence: Apartment House Farm

First three digits of your postal code:

On a scale of 1-5, with 1 being Really Enjoyed and 5 being Did Not Read, please rank the Departments of the current issue:
Sweepings	1	2	3	4	5
HP Letters	1	2	3	4	5
What's Happening	1	2	3	4	5
Prov./Breed Reports	1	2	3	4	5
On a scale of 1-5, with 1 being Really Enjoyed and 5 being Did Not Read, please rank the Feature Articles in the current issue:
Standardbred pleasure horses 10	1	2	3	4	5
Dressage New Brunswick 13	1	2	3	4	5
Bringing the horse to the child 16	1	2	3	4	5
Capturing the soul of a horse 28	1	2	3	4	5
Let’s make this clear 33	1	2	3	4	5
Turning back the clock 36	1	2	3	4	5
On a scale of 1-5, with 1 being Really Enjoyed and 5 being Did Not Enjoy, please rank the following items in the current issue:
Editorial Content	1	2	3	4	5
Advertising Content	1	2	3	4	5
Design	1	2	3	4	5
Usefulness	1	2	3	4	5
Readability	1	2	3	4	5

We want to learn about you, the reader of our magazine, through your answers to the following questions:

How did you get your issue of Horse & Pony?
Subscription Newsstand Friend
Other(please specify)

How many people read your copy of HP?
1-3 4-6 more than 6

How many females? 1 2 3+
How many males? 1 2 3+

On average, how much time do you spend reading an issue of Horse & Pony?
Less than 30 minutes 30-60 minutes 1 hour or more

Age Group:
Under 18 18-24 25-34 35-44 45-54 55-64 65 or over.

Level of education completed:
High School Community College Trade School
Undergraduate University Degree
Post Graduate University Degree

Marital Status:
Single Married Widow/Widower Divorced

No. of adults in your household:
1 2 3+ No. of children1 2 3+

Employment status:
Full time Part time Retired Student Unemployed

Occupation:
Professional Management Sales/Service
Manufacturing/Distribution
Other(please specify)

No. of horses you own:0 1 2 3+
They are: At home in your care At a boarding facility

Do you work with a coach/trainer? Yes No

Do you belong to an equestrian organization? Yes No
If yes, what type (check all that apply):
National (Equine Canada)
Provincial Federation
Breed Association
Discipline specific National organization
Discipline specific Provincial or Regional organization
Other(please specify)

Do you compete? Yes No
If yes, in what discipline?

If you compete, do you travel more than 25km to participate?
Yes No

How do you transport your horse(s)?
own truck or trailer Friend's or Coach's truck and trailer
Commercial horse hauler

Have you ever made a purchase from an advertiser in Horse & Pony?
Yes No

In the next year, do you plan to make any major horse related purchases?
Yes No

Please indicate which purchase(s) you intend to make in the next 12 months -
Please check all that apply:
N/A Horse Truck Trailer Saddle House
Barn or Stable Riding ring (outdoor) Riding ring (indoor)
Farm equipment (please specify)
Other(please specify)

In the next year, do you plan on making any non-horse related purchases?
Yes No

Please indicate which purchase(s) you intend to make in the next 12 months -
Please check all that apply:House Land; Vehicle:Car Truck Other
Recreational equipment:Boat RV Other; Home appliances;
Electronics; Home Entertainment; Cameras or Video Equipment;
Computer or accessories; Home Renovation or Decoration; Vacations;
Other(please specify)

Comments:


* None of the information will be sold, loaned, or rented.